Vancouver : LG Electronics has said it will showcase its next-generation AI Cabin Platform, powered by generative artificial intelligence, at CES 2026 in Las Vegas from January 6 to 9. The in-vehicle solution runs on high-performance automotive computing systems and is powered by Qualcomm Technologies’ Snapdragon Cockpit Elite platform.
In a release from Seoul on December 11, 2025, the authorities of the company said that they will demonstrate the AI Cabin Platform at a private showcase during CES, offering a preview of what it calls the AI-defined vehicle (AIDV)—positioned as the next evolution beyond the software-defined vehicle (SDV).
The platform integrates generative AI models, including large language models (LLMs), vision language models (VLMs) and image generation tools, into LG’s in-vehicle infotainment (IVI) system. According to the company, this enables more intelligent, context-aware and personalized driving experiences.
Unlike cloud-dependent systems, all AI processing on the AI Cabin Platform is carried out on-device and within the vehicle, using the computing capabilities of Snapdragon Cockpit Elite. This allows for real-time responses, greater system stability and enhanced data privacy by eliminating reliance on external servers.
Using inputs from both internal and external vehicle cameras, the platform can analyze driving conditions and the driver’s state to deliver proactive assistance. For instance, if another vehicle begins to merge and the driver has not noticed it, the system can issue a timely, personalized alert to improve safety.
The platform also enables adaptive infotainment interfaces that respond to external conditions. During a snowy evening drive, for example, the system can automatically generate winter-themed visuals on the display and offer context-based content recommendations, such as seasonal music.
LG and Qualcomm had earlier highlighted their deepening collaboration at CES 2025, when they unveiled a high-performance computing platform that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Built on Qualcomm’s Snapdragon Ride Flex SoC, the platform was positioned as a cost-efficient solution delivering higher performance through system consolidation.
“Building on our proven technology and global trust, we will continue to expand partnerships with innovators like Qualcomm Technologies to shape the future of mobility beyond the SDV,” said Eun Seok-hyun, president of LG Vehicle Solution Company.
“With the AI Cabin Platform, we are creating vehicles that not only understand drivers but proactively respond to their needs, making mobility more personal and intuitive.”